Tuesday, February 2, 2010

6. Key Concept #1: Media are a construction: The Retouching Epidemic

Today in class we finished our introduction to . . .
Key Concept #1: Media are a construction
(that is - media texts are carefully crafted, they are planned and executed carefully)

Here are some videos we watched together in class about Retouching, and some new ones that reveal the technology used in this craft.

DOVE EVOLUTION:


PHOTOSHOP - THE PERFECT LIE


DOVE EVOLUTION PARODY


HOW PHOTOSHOP WORKS


NOW on your own blog - post a video or series of photos that you can comment on.

1. ACTIVITY: Find and embed onto your media blog pictures or videos that display photo retouching.

(Note: if you would like to embed a video as I have done (rather than post a link) you will need to click on the "Edit Html" page found to the left of the "Compose" page when you are creating a new post. Then to the right of the video on youtube, copy and paste the "embed code" onto this page. Make sure you hit "enter" before the code and again after the code so the page will read it. When you click on "preview" you should see the video on the page.)


2. BLOG RESPONSE: On your media blog post your opinion about whether or not you feel computer retouching has gone too far, and what effects it might have on you or the genral audience. Does your knowledge of computer retouching make you feel differently about the images you see in media? Be sure to offer specific examples from our class investigation and your own sources to support your conclusions.

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